Multiexperience Development Platforms
Jimi Hendrix was one of the most influential electric guitarists. He was a once in a generation musician like the late Eddie Van Halen, this generation’s Hendrix which the world lost recently. We talk about innovation and creative thinking and both Jimi and Eddie were innovators at a spectacular level. Jimi’s hit song Are You Experienced spent 106 weeks on the Billboard 200. In the chorus he asks, “Are you experienced? Have you ever been experienced?” The question for us is, why just have one platform experience when you can have more?
Welcome to the new technology buzzword of the year: Multiexperience Development Platforms (MXDPs). What is that you might ask? It is the next evolution of the platform or low-code concepts.
Multiexperience Development Platforms create a seamless interaction between experiences such as:
- Web Experiences: Which we know and appreciate
- Mobile Experiences: Which we probably have way too many installed on our phones
- Conversational Experiences: Like those in-depth conversations you might have with your Alexa, Cortana, or Google
- Immersive Experiences: Such as those you might have with Google Glass or your Apple Watch
MXDPs essentially provide the platform to create the most appropriate user experience to match the business problem and user need.
Multiexperience at Work
Two examples of retail companies using MXDPs are Wanna Kicks and Eyeconic. Wanna Kicks is a smartphone app that allows you to virtually try on shoes through augmented reality. It uses the phone’s camera to simulate what the shoes would look like if you were wearing them. Similarly, Eyeconic is mixing virtual reality with retail applications by allowing users to try on glasses on their app instead of a storefront.
Food Service Example
Another great example is Domino’s new Domino’s AnyWare approach. Domino’s AnyWare allows people to order pizza via text, ask Alexa to make an order, order through their smart Tv, use their smartwatch, order with their own voice on the Domino’s page, message Domino’s on Slack, or people can even tag Domino’s in a tweet. They’ve made it so almost anywhere or any way you want to order, you can, and as simple as that, a pizza will show up at your door.
On a government business perspective, take for example the process of filing a claim or applying for eligibility into a government program. Most of the time we’ll see these processes implemented through a web form where someone would fill it out, submit it, and a business process or workflow would run in the background. Another common concept to consider is the chatbot that pops up in a modal window floating above the web form ready to answer your most burning questions.
What if web forms and chatbots weren’t two different things? What if the web form was actually a chatbot and through a business process sensed an issue and created an instant message to claims representatives. They would then provide point in time assistance and then release you back into your business flow after resolving the issue or question. That is what Multiexperience is all about.
There are already some software vendors that are creeping into this space such as Microsoft (with their complete Power Platform), SalesForce, and ServiceNow. All three of these companies are offering multiple capabilities under one platform. There are also several relative newcomers on the block as well like Mendix and Neptune which offer other MXDP and low-code solutions. Consider the business cases where Multiexperience Development Platforms could be applied, and look outside the box from what we know as Jimi Hendrix and Eddie Van Halen did. Doing so will offer creative and innovative experiences.