How a Conversational User Interface (CUI) Can Change Your World

Conversational User Interface. What is it? Why does it have so many names? How can it help your organization? To put it simply, a chatbot is a service that simulates a conversation with a human by leveraging artificial intelligence and natural language processing. This may not sound like a service you need right away, but we can guarantee it will revolutionize the way you interact with your communities.

No, we aren’t talking about a robot that will take over the world, but we are talking about bots that can transform your world. Think about how long a phone conversation takes to answer one simple question. How about the frustration that builds as the person on the phone or online is waiting for the next available representative? These are the hurdles we can help you get past, making for a much more streamlined process.

signs2 orangeWe’re here to help you understand how a CUI is important to your organization and walk you through a better way to assist the communities you serve.


Why Choose a CUI?

Screen Shot 2018 05 15 at 9.05.07 AMADVANCEMENTS IN ARTIFICIAL INTELLIGENCE: Deep learning, Machine learning, Natural language processing, Sentiment analysis have all improved to a point where they are not only affordable, they are realistic to implement. The largest tech companies are providing their AI technologies as a service, so you get the latest updates and can plug in new features at any time.

Screen Shot 2018 05 15 at 9.05.22 AMSINGLE-SCREEN CONVENIENCE: With CUI, all interactions happen on a single screen using a single mode of communication. According to an industry rule of thumb, a well-designed conversational user interface can result in up to 2x more conversion than their traditional GUI counterparts.

Screen Shot 2018 05 15 at 9.05.36 AMCOMPUTING PROPAGATES BEYOND POINT-AND-CLICK MEDIUMS such as laptops, tablets and smartphones, to cars, thermostats, home appliances and now even watches … and glasses.


Screen Shot 2018 05 15 at 9.05.48 AMRISE OF THE NATIVE CHAT USERS: Chat has become the most preferred interface on smartphones. According to a recent study, WhatsApp, SMS, Messenger, and other such text-based chat interfaces constitute 75 percent of the time people spend on their smartphones.

Screen Shot 2018 05 15 at 9.06.00 AMHUMANIZING THE EXPERIENCE: CUIs make you feel like you’re interacting with a friend. As we move into the CUI era, the one factor that will determine its success is how well we are able to humanize the experience.



devices orangeWhere do they interact with them?

Web Page; IM, Chat, SMS; Email; Activity Stream, Smart Agent, MobileApp, VR and AR

The top three potential benefits of chatbots that consumers reported:

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30% of tech interactions will be through VOICE in 2018.



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Cost SAVINGS from chatbots are expected to be over $8B BY 2022 (~350% CAGR)




Screen Shot 2018 05 15 at 10.34.23 AM80% of organizations are already using— or intend to use—CHATBOTS by 2020.



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30% of gov. employee tasks are predicted to be assisted by AI in the next decade.


Don’t Stress About Security


The technology powering chatbots isn’t new; it’s just personified through artificial intelligence. New experiences, platforms, and devices are redefining how users engage, but they still are built on the same secure Internet infrastructure and integrated platforms as websites and apps; they just provide different user experiences.

CUIs security protocols can easily utilize and integrate with the organization’s existing protocols


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Security Strategies

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What are Cambria’s CUI Services?

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  • Business Case Development
  • Business Epics Analysis and Development
  • Product planning and roadmap development

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  • Continuous Integration, Delivery, and Deployment
  • Analytics and Information
  • Management

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  • User Interface / User Experience Research and Design
  • Dynamic User Flows and Dialogues Analysis and Design
  • Channel identification

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  • Architecture Design
  • Custom Software Development
  • Channel Integration
  • Systems Integration
  • System Modernization
  • Security / User access
  • Organizational Change
  • Management Training
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PRDaily Source: organizat_24297.aspx
Drift Source:,2018
Chatbots Magazine Source:
Business Insider Source: research-2017-10
Tech Crunch Source: apps-per-month-says-comscore/
Futurum Source: