The Successful Product Owner

Teal Building 01

What makes a good Product Owner great? Consider the Pragmatic Marketing Framework below. Assume for a moment that this framework adequately outlines the skills, tasks, and tactics that a Product Owner may be responsible for while managing a technology product. What type of person would be able to do it? Aside from the vast number…

The Product Owner

The Role of Product Owner

The Product Owner (PO), is a position created during the early years when Scrum was conceptualized. The role and responsibilities materialized out of a reaction to heavy, big, up-front, rigid requirements gathering within traditional, heavily predictive, "waterfall" project management frameworks. It is one of three main roles within Scrum: Development Team, Scrum Master and Product…

Product Ownership Structure

News Insights Blog Story 2

How organizations or enterprises define the roles and responsibilities of the Product Owner (PO) and how they organize their resources can vary. The factors that influence this decision are numerous, and these variables certainly can change over time. But, generally how the PO position is defined hinges on the type of organization: Software Product Organization (SPO; i.e. Amazon)…