What is Cambria HumanXperience (HX)?

HumanXperience is Cambria’s branded approach to our User Experience (UX) practice and Human-Centered Design (HCD). It is a flexible framework that easily adapts to any process (from waterfall to Agile) and to any project context (product, service, or process). HumanXperience is about creating a great experience for users and paving the way for a successful…

UX and Emotional Design: Why They Are Not Mutually Exclusive

We are steadily inundated with creative UX presences, whether it be the bright new kiosk placed in front of our local grocery store, the Hallmark card section beautifully displayed inside it, or the new marketing campaign ad for your favorite online store. We see a variety of designs daily, and as a result we act…